“As a business, you cannot sit back and wait. You have to go out on the front foot.”
So said Brian Young, G Adventures MD, when he spoke to Tourism Update and described a range of innovations the company had designed and introduced during the 19 months that turned the tour operator industry on its head.
To understand the needs wants and expectations of its customers, G Adventures conducted a global survey among customers during the pandemic. Of the 4 624 responses, 56% said having a vaccinated tour guide (known as Chief Experience Officer, or CEO) was more important than their fellow travellers being vaccinated; 45% said they would want their fellow travellers to be vaccinated when travelling in a small group.
G Adventures has now introduced two programmes reflecting the wants of its customers:
Of the tours departing in October, G Adventures says 304 departures will operate as Vaccinated Tours and 64 will be designated Travel-Ready. An icon will feature next to each trip on the website to indicate which category the departure falls under.
Young pointed out that on all the company’s tours, G Adventures’ existing Travel with Confidence policy was still in place – the enhanced health, safety and physical distancing measures.
Many of these tours, of both types, are just the sort of adventures that active clients have been hankering after.
According to Young, a trend developed during the lockdowns. Travel was taken away, so people got out and started walking and developing a fondness for exercise and achievement – and they had the time to research their ideal holiday, often a very active and achievement-oriented experience.
So, the Kilimanjaro Trek, amongst others, is proving popular.
G Adventures trends
Article Courtesy Of www.tourismupdate.co.za/article/adventure-travel-makes-comeback